An evolved Oculus TV experience that transforms VR video from passive viewing into a shared, interactive environment.
By integrating time-synced reactions and contextual comments directly into content, it brings community engagement into the moment—making key scenes more dynamic, discoverable, and socially driven. The addition of real-time co-watching through avatar-based presence and live video calling allows people to connect and experience content together, regardless of location. This approach redefines Oculus TV as a social platform, deepening engagement while fostering a stronger sense of presence, connection, and community within immersive media.
Note: Oculus TV has since evolved into Meta Horizon TV (formerly Oculus TV), a preinstalled media hub on Meta Quest headsets for immersive video. It supports 2D, 180°, and 360° content, aggregating partners like Peacock and Prime Video alongside live sports, concerts, and on-demand programming.
Role: Product Designer (Senior IC)
WATCH: Zuck, Vishal, & Boz present the new VR Camera Bridge to Instagram Reels at Meta Connect
Bridging 2D and immersive 3D, this VR camera system lets users capture and share content to Instagram Reels without leaving the headset.
Meta Horizon’s Immersive VR Camera System was an initiative I identified and led design for as a foundational step toward expanding the Metaverse—bridging the gap between 2D and immersive 3D experiences. This virtual reality camera system enables users to capture photos and videos (including drone-style perspectives) and seamlessly share them to Instagram Reels without leaving VR, preserving a sense of presence while extending reach beyond the headset. By enabling cross-pollination between immersive and traditional platforms, it established an early building block for a more connected, borderless Metaverse.
Role: Product Designer (Senior IC)
Named Inventor: VR Capture and Playback Patent (Publication number: 20230334775)
Remote-Driven Interaction Design
Voice UI Design
A first-of-its-kind, voice-driven live social viewing platform for Fire TV that transforms passive watching into a shared, interactive experience. By layering real-time conversations and synchronized companion features into live content—controlled via remote or Alexa—it enables engagement without interrupting playback. As a foundational, tentpole feature for live sports on Fire TV, it helped define the future of how audiences experience games—driving deeper engagement while opening new opportunities for content and interaction.
I led the end-to-end design of this foundational feature that launched at Amazon that brings a real-time social layer to Fire TV. It transforms passive viewing into a shared experience, letting users access and engage with live conversations alongside their content using Alexa or the remote—without interrupting playback.
Feeds also laid the groundwork for Fire TV’s shift toward live and sports viewing, introducing real-time, metadata-driven overlays and synchronized companion experiences that power features like live updates and contextual content.
As Product Designer, I owned the experience from concept to launch—spanning research, interaction, voice, visual design, motion, and prototyping—while collaborating with teams across the U.S. and India.
The result is a scalable feature that deepens viewer engagement, unlocks new opportunities for content partners, and helps define the future of live and social TV on Fire TV.
Role: Product Designer (L6 Group Design Lead)
An immersive, cross-platform commerce experience that connects storytelling with shopping across major entertainment franchises. Using a “rabbit hole” discovery model, it allows users to explore characters, storylines, and content while seamlessly surfacing relevant products within the narrative. By embedding commerce directly into the fan journey and integrating with retail ecosystems, the experience transforms browsing into a more engaging, story-driven path to purchase.
I led the design of this immersive commerce experience designed for story-driven entertainment brands, beginning with the Marvel Cinematic Universe and later expanding to DC and Harry Potter franchises. The goal was to bridge content, characters, and commerce into a unified, exploratory journey.
The product introduced a “rabbit hole” discovery model, allowing users to navigate seamlessly between characters, storylines, and related content while dynamically surfacing relevant physical and digital products. Instead of traditional storefront browsing, commerce was embedded contextually within the narrative—aligning products with moments, characters, and fan affinity.
Built to integrate with Amazon’s retail ecosystem, the experience enabled fans to move from inspiration to purchase without breaking immersion. This approach created a more engaging path to conversion while deepening user connection to the franchise.
By transforming e-commerce into a story-led experience, the product demonstrated how entertainment brands can unlock new revenue opportunities through narrative-driven discovery and fandom engagement.
Role: Product Designer (L6 Group Design Lead)
A real-time second screen experience for Los Angeles Lakers fans, designed to extend live game viewing into an interactive, multi-dimensional product. By syncing live stats, instant replays, social conversation, and exclusive content directly with the broadcast, the app deepens engagement and brings fans closer to the game as it unfolds.
I led design for a second screen companion experience for Los Angeles Lakers fans, extending live game viewing beyond the TV into a more interactive, real-time digital product. Built for Time Warner Cable SportsNet (later Spectrum SportsNet), the app was designed to deepen engagement by syncing content directly with the live broadcast.
The experience delivered real-time stats, play-by-play updates, and advanced game analytics aligned with on-screen action, giving fans a richer understanding of every moment. Users could also access alternate instant replays, offering perspectives beyond the primary broadcast.
To amplify engagement, the app integrated live social conversations, allowing fans to follow and participate in game-time discussions, alongside interactive features like polls and trivia tied to key moments. Exclusive behind-the-scenes content and tailored editorial further strengthened the connection between fans and the team.
This product transformed passive viewing into an interactive, multi-dimensional experience—bringing fans closer to the game as it happened.
Role: Product Designer, Design Consultant with SimplyNew, The Los Angeles Lakers and TimeWarner SportsNet
Wingman provides game guidance to customers while also providing developers with direct access to those customers at the most critical time.
Alexa Wingman is a cross-platform voice-powered assistant designed to extend engagement and unlock new revenue opportunities within mobile apps and games. This was a cross-functional collaboration across research, product, and engineering to shape the concept and influence the product roadmap.
The product addresses two key challenges: short engagement lifecycles (typically 2–3 weeks) and a highly concentrated revenue model, where a small percentage of users drive the majority of in-app purchases. A large portion of the user base remains under-monetized and disengaged.
Alexa Wingman introduces an in-app voice companion that helps users overcome difficult moments, progress further, and stay engaged longer. By providing contextual guidance, narrating gameplay, and surfacing the value of in-app purchases at the right time, it creates a more supportive and personalized experience.
Beyond gameplay assistance, the product explores new storytelling formats and enables developers to build stronger relationships with users through interactive coaching, rewards, and timely power-ups—ultimately driving both retention and monetization.
Role: Product Designer (L6 Group Design Lead)
The Yahoo Fantasy Sports redesign helped to modernize the platform, creating a more engaging and accessible experience while maintaining the depth and complexity that our dedicated users rely on.
The redesign of Yahoo! Fantasy Sports marked a pivotal shift from dense, text-heavy interfaces to a more modern, visual, and user-friendly experience. As a Product Designer on the team, I focused on reimagining key entry points into the platform, including the league creation and invitation flows, as well as restructuring the heavy data sets central to the fantasy sports experience.
My work centered on simplifying complex interactions and reducing friction for users—making it easier to create leagues, invite others, and navigate the product with clarity and confidence. At the same time, I helped redesign data-dense views to better balance depth with usability, introducing clearer hierarchy, improved spacing, and more intuitive visual patterns to support faster decision-making.
These efforts were part of a broader platform evolution that introduced richer media, cleaner layouts, and more fluid navigation—often described as a “swooshy” scroll—while also supporting business goals like integrated advertising and expanded content partnerships, including collaboration with NBC Sports Group.
Role: Product Designer (Senior IC)
